International Trade Specialist

Juan
Hernandez

reachtheworldtrade.com  ·  Santa Rosa, CA  ·  Global Markets

Where deep trade expertise meets the authority your brand needs to compete globally.

With a career built in import/export operations and international trade management, I help logistics and trade companies cut through complexity — as a strategic consultant, and as the content voice that earns trust from buyers, partners, and regulators worldwide.

Consulting Services Content Work
15+
Years in trade
40+
Markets navigated
3
Continents served
Core Expertise

The knowledge that makes
the difference

🌐
Import & Export Operations

End-to-end management of cross-border trade flows — from sourcing and supplier negotiation to documentation, customs clearance, and last-mile delivery coordination.

Incoterms Letters of Credit HS Classification AES Filing
⚖️
Trade Compliance & Regulation

Navigating the legal landscape of international commerce — export controls, sanctions screening, country-of-origin rules, and regulatory filings that keep shipments moving and companies protected.

CBP Regulations EAR / ITAR OFAC Screening FTA Utilization
🔗
Supply Chain & Operations

Designing resilient, cost-efficient supply chains that perform under pressure — vendor qualification, logistics network design, lead time reduction, and contingency planning for geopolitical disruption.

3PL Management Inventory Strategy Vendor Audits Risk Mitigation
✍️
Trade Content & Communications

Producing authoritative content that speaks the language of the industry — from regulatory explainers and thought leadership to client newsletters and SEO content that converts freight decision-makers.

B2B Content Strategy SEO for Logistics Thought Leadership Industry Newsletters
Consulting

Strategic guidance for
complex trade challenges

I work directly with importers, exporters, freight forwarders, and manufacturers who need a seasoned operator in their corner — not a generalist consultant with a textbook.

Consulting — Retainer
Ongoing Trade Operations Advisory

Monthly retainer engagement for companies that need reliable access to senior trade expertise without the overhead of a full-time hire.

  • Compliance reviews and risk assessments
  • Carrier and freight broker negotiations
  • Customs classification and duty optimization
  • Supply chain disruption response
  • FTA eligibility analysis and documentation
  • Monthly strategy call + async support

Starting at $2,500 / month

Consulting — Project
Market Entry & Trade Lane Development

Scoped engagements for companies entering new markets, launching new trade lanes, or restructuring existing import/export operations.

  • Target market feasibility and regulatory mapping
  • Supplier or distributor identification
  • Logistics network design and carrier selection
  • Landed cost modeling and margin analysis
  • Documentation and process build-out
  • Team training and SOP development

Project rates from $4,000

Content Services

Content that earns trust
from people who know the industry

Most trade content sounds like it was written by someone who looked up "freight forwarding" on Wikipedia. Mine doesn't. I write for industry insiders — and that's exactly what makes it work.

📰
Industry Blog & SEO Content

Monthly blog posts targeting the exact searches your freight, logistics, or trade compliance prospects are making. Written with real operational knowledge — no generic filler.

📧
Client Newsletters

Regulatory updates, market intelligence, and operational tips that keep your clients engaged and position you as the first call they make when things get complicated.

💼
LinkedIn Thought Leadership

A consistent voice for your principals and executives on LinkedIn — building the kind of authority that generates inbound leads from shippers, importers, and procurement teams.

📋
Case Studies & Whitepapers

Long-form assets that demonstrate your operational capability to enterprise buyers — written to survive procurement review processes and close six-figure contracts.

🌐
Website Copy

Service pages, about pages, and homepage copy that speaks directly to what freight and logistics buyers care about — credibility, reliability, and specificity of expertise.

📣
Trade Association Content

Articles, position papers, and member communications for industry associations, chambers of commerce, and trade coalitions that need authoritative voices on cross-border commerce.

Content Retainers

Monthly packages starting at $800/month — fixed deliverables, consistent cadence, zero micromanagement.

See Packages
The difference between content written by a trade professional and content written about trade is the difference between a source your clients bookmark and an article they scroll past. — Juan Hernandez, ReachTheWorldTrade.com
Why Work With Me
01
Operator, not observer

I've lived in the operational reality of international trade — managing freight, navigating customs delays, negotiating with carriers. That shows in every piece of content and every consulting recommendation.

02
Industry credibility on day one

Your clients don't trust generic marketing. They trust people who've been where they are. My background means your content carries the weight of real experience, not agency polish.

03
Low friction, high output

I run a streamlined process designed for busy operations teams. No endless briefing calls, no chasing approvals. You get consistent, professional work delivered on schedule.

04
Two capabilities, one relationship

When you need strategic consulting, I'm there. When you need content that grows your audience, I'm there too. Most clients end up using both — and the two reinforce each other.

How It Works

Simple by design,
thorough in execution

Step 01
Discovery Call

A focused 30-minute conversation to understand your business, your clients, and what you actually need — consulting, content, or both.

Step 02
Proposal & Scope

A clear proposal with defined deliverables, timeline, and pricing. No ambiguity, no hidden scope creep.

Step 03
Onboarding

One structured session to capture your brand voice, key clients, competitive positioning, and content priorities. That's all we need to run independently.

Step 04
Delivery & Iteration

Consistent monthly delivery with a single round of revisions included. You review, approve, and publish. It's that simple.

Let's Work Together

Ready to reach
the world?

Whether you need a strategic trade consultant or a content partner who actually knows the industry — let's talk about what that looks like for your business.

juan@reachtheworldtrade.com
Consulting Inquiry Content Services

Response within 1 business day